Use DRY principle to manage third party javascript libraries. Created script_tags template tags to generate the correct link and script tags for 3rd party libraries. The settings.py file is the only place where the full path name is specified.

Dear {{ to_name }},

Your friend, {{ sender_name }}, wanted to send you a link to an 
interesting story found on {{ site_name }}.

{{ story_title|safe }}
http://{{ site_url }}{{ story_link }}

Thanks!
http://{{ site_url}}